3rd International Summit

Bedding company Spring Air hosted its third international summit in Indonesia in a forum designed for the company’s international licensees to share best practices.


Held in Jakarta, Indonesia, and hosted by the Massie family, owners of Spring Air-Indonesia, the summit attracted licensees from the United Arab Emirates, Egypt, China, Singapore, India, Korea, Thailand, Sri Lanka and Pakistan.

The agenda included a tour of the factory in Jakarta, presentations and updates by the licensees and suppliers in attendance. An open session designed to gather feedback and address needs and questions was also part of the four-day program.

“Our international licensees are a very cohesive group, keenly focused on learning from one another and growing the Spring Air brand in their respective countries,” said Eric Spitzer, Spring Air COO. “Being primarily vertical in structure, they pour their own foam and make their own innerspring products. This enables them to be aggressive in their markets while keeping a close watch on quality.”

Rick Robinson, president, said the majority of Spring Air companies overseas “are also making a substantial investment in building brand awareness every year. Many are either establishing Spring Air-only stores in their markets or are planning to increase the number of single-source outlets they operate in the future.”

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